Should you be using flash
The problem with flash

Should you be using flash?

As it currently stands, the majority of mobile browsers do not accommodate Flash-based content. Sites that employ any content that relies on Flash, whether it be for animations, videos, or navigation, are essentially damaging the site's potential since users on mobile can't view the content.

In the unfortunate event that you receive a Flash error message, Google provides the necessary information to resolve the issue. It's likely caused by CSS vs. JavaScript animation conflict, animation timing, or custom easing. A review of Google's Look and Feel guide will help reveal the source and solution to whatever Flash issue is ailing your site.

Small screens have taken over. It is absolutely essential for your site and its content to be effective on mobile devices across the board. Google has laid out all of the necessary information and tools to set you up for success. Make mobile your priority and your users will respond in kind.

What are some of your most common issues with mobile content and usability? Is your site already set up as "mobile-friendly", and if so, how has that affected your rankings in the SERP's

Google is continuing its efforts of driving nails into Flash's coffin. In June, the company announced it would start automatically pausing Flash in Chrome in an effort to save the battery life of users' computers and improve performance. The company announced this week that this functionality will begin rolling out on Tuesday, September 1. With this in mind, there are some things that advertisers need to be aware of.

Google has been doing everything it can to help phase out Flash for years. As mentioned, this is only the latest nail in its coffin. Early this year, the company announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Additionally, it announced the deprecation of the old style of Flash