Why You Need A Responsive Website
Why Have A Website...
But you say, I'm just a local Mom and Pop shop. I don't sell online, only use it for advertisment. It might surprise you to know 95% of smartphone users have searches for local info. ( Source: Google ) According to Small Business Trends, 1 in 3 mobile searches have local intent, versus 1 in 5 on a desktop. And surprisingly, roughly 58% of consumers who own a smartphone have used it for store-related shopping. 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.( Source: Deloitte Digital )
Why Have A Responsive Website...
Mobile internet is here to stay. Just look around you. It seems that almost everyone under the age of 50 has a smartphone, and many over that age. Are you tapping that vast market. Whether you have a sales website, or just a information site about your business, you should be seriously looking at the mobile market. A responsive website will do that...( you do have a website...right?? ). Did you know, that PayPal mobile handled almost $14 billion in payment volume in 2012. ( Source: eBay ) How would you like to tap part of that. In the past 12 months, Amazon sold more than $1 billion worth of products to mobile users according to Jeff Bezos, CEO of Amazon. ( Source: Compuware ) Not having a mobile optimized website is like closing your store one day each week. ( Source: Google )
What It Could Mean To Your Business...
Spontanity plays a major role in shopping- 81% of smartphone purchases. ( Source: Google ) And 88% of people agree that having a mobile device with realtime information makes them more spontaneous with shopping.( Source: Latitude ) With 63% of people expecting to be doing more shopping on their mobile devices over the next couple of years,( Source: Latitude ) shouldn't you be including it in your marketing plan. Now a website is nice, but 90% of people move between devices to accomplish a goal, whether that's on smartphones, PC's, tablets or TV's.( Source: Google ) A responsive website design is the way to go.
According to Alexaner Interactive, 52% of tablet users now say that they prefer to shop using their tablet rather than their PC. And 72% of tablet owners make purchases from their devices on a weekly basis.( Source: Google ) Keep in mind, when deciding whether to go with a responsive website design, Tablet users spend 50% more than PC users. ( Source: Adobe )
- 57% users say they won't recommend a business with a poorly designed mobile site.
- 41% say they have turned to a competitor's site after a bad mobile experience.
- 61% of people have a better opinion of brands when they offer a good mobile experience.
- 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile